St. Augustine Life

The most up to date information on the local St. Augustine real estate market and a place of reference for everything going on in St. Augustine, FL including top news stories and community events. 

Dec. 1, 2017

Thinking about selling your home during the holidays?

Image via Pixabay

Home Selling for the Holidays

A new home isn’t on the top of many holiday shopping lists. People are focused on festivities with friends and family and may also be on the road to visit loved ones, driving down demand. Similarly, many home sellers don’t want to put property on the market while dealing with holiday hassles themselves.


"The upside of selling during the holidays is that seller competition is very low, meaning your home will be competing with a lot fewer homes," said Mia Simon, a Redfin real estate agent in Silicon Valley.


And those who are house hunting over the holidays are typically highly motivated buyers looking to close a deal quickly. So slim seasonal pickings could drive up interest—and bids—for your property. Here are some suggestions for getting your home in selling shape.

Organizational Tips


Clean out closets - Potential buyers are inevitably going to open cabinets and closets to check out a home’s storage space. So take some time before the holidays get hectic to clear clutter. Consider donating clothes you haven’t worn since last year and evaluate kitchen gear with an eye toward what you really use. Pack up or donate the rest.


Set up a holiday calendar - A holiday calendar to help you track seasonal chores and events can be useful any year, but it is an essential tool for homesellers. Use it to schedule shopping sprees to coincide with showings, for instance. And be sure to pencil in time to purchase and wrap gifts early. That way, you can display them rather than crowding closets with unwrapped items.


Consider hiring help - A personal organizer can bring an objective eye toward downsizing holiday decor and ditching underused items. Some organizers can also act as personal assistants, helping homeowners buy and wrap gifts or plan parties, according to House Beautiful magazine. 

Selling Tips

Carefully consider your listing - If you really need to sell you house before the New Year, real estate experts suggest listing it either a few weeks before Thanksgiving or between Thanksgiving and Christmas. And price it to sell from the start. While you want to get a fair deal, your asking price should be firmly based on comparable sales in the neighborhood and realistic expectations for the current market. Most experts strongly suggest hiring a knowledgeable real estate agent to help you with your holiday home sale rather than trying to handle it on your own.  


Polish your home’s online profile - It’s critical to help your home look its best in an online listing. Most potential buyers start their search from the comfort of their computer nook these days, especially during cold-weather months. So have top-quality photos taken, including some spring and summer shots of your landscaping if possible, and include a video tour of your home.


Keep your home neat and neutral - This is a good rule of thumb for selling a home at any time, but the holidays add their own challenges. Some real estate agents recommend keeping your guest rooms unoccupied for the season and possibly skipping some holiday trimmings to cut down on clutter. Any decorations should be tasteful and sized right for the space. And they shouldn’t be overly personal or religious. The goal is to help potential buyers see themselves in the home.  


Keep it cozy - Set your thermostat at a comfortable level and add other touches that encourage home viewers to look and linger for a while. If you have showings scheduled, HGTV suggests putting on some classical music at low volume and setting some home-baked treats on the counter that perfume the house with holiday scents. To make things easier, have some sweet treats in the freezer to pop in the oven on short notice.


Consider curb appeal - Before the worst of winter, touch up paint and make sure the gutters, trim, and steps are in top condition. If it’s icy, be sure to clear and salt walkways so real estate agents and their clients can make their way to the door without a hitch.



Try these tips to get organized and help your home sparkle during showings. Who knows? You could help a family find a home for the holidays—yours.

Nov. 15, 2016

3 Reasons Why Using a Realtor Website Is Helpful

Zillow, Trulia,, We all know these as some of the main websites to begin your home search online. While using these websites can be helpful, in the long run they tend to work at your disadvantage.  

Using a REALTOR website can and should be the website you use to begin your home search. Here we will discuss 3 major advantages to using an agent website, as opposed to jumping on one of the larger top mind home search websites. 

1. Instant and Automatic Updates

Choosing an agent is almost as important as the property you finally end up deciding to call home. You will want to make sure you are working with an agent who utilizes an IDX website. In essence a website that feeds directly from the licensed agents database of homes for sale, more formally recognized as the MLS. By using such a site you will be notified each and every morning, week, or month based on your criteria of new homes that have recently come on the market and of recent price reductions in the area. 

2. Custom Searches

Creating custom searches on an IDX website is easy as pie. Create a search that allows you to receive all properties under $500K that have a water view and a saltwater pool. It can really be that detailed, and guess what? Be the first one to know about them coming on the market with an instant email sent to you each and every morning. Want a leg up in that hot sellers market where homes are going under contract the same day they come on the market? Be the first to know about them before anyone else... get in touch with an agent that can position you and your search on a highly effective and fast driven IDX website suited to your SPECIFIC search parameters. 

3. Immediate Agent Contact

This may be the most important aspect of the website of all of them. Being able to immediately reach out to your agent via email, text, or phone right from the website. No longer do you have to request information on a specific property and then be bombarded by every new agent in town that gets your information. Using an IDX site puts you back in control with an area expert that you have built a professional relationship with over time. 

Want to begin your custom search today and have immediate contact with a professional agent in Saint Johns County, FL?



Start Your St. Johns County Home Search Today!


Brad Barfield Realtor

Watson Realty Corp.

Brad Barfield Real Estate

(904) 501-8995







Posted in Buying
Nov. 12, 2016

Sold in 7 Days on Market! 14 Botany Lane, Palm Coast, FL 32137

JUST SOLD! 7 Days on Market!!

This beautiful home in Indian Trails sold in just 7 Days on Market! 

There are a few important things that go into getting a home sold quickly and for top dollar in today's market.. 

Check out the link below for a free home market value and to discuss how we can do the same for you!


14 Botany Living

Brad Barfield REALTOR®

Watson Realty Corp. 

Brad Barfield Real Estate

(904) 501-8995

Facebook: bradbarfieldrealtor

Instagram: bradbarfieldrealestate

Snapchat: jaxking1864

Twitter: sellstaugre

Nov. 12, 2016

Tips for Selling Your Home this Fall

Selling your home this season can be in your advantage, however there are a few important tips and tricks that can help position you better to go to market, before you make that next step. The following tips will supply you with the right armor to suit up and gain top market value this Fall. 

1. Clean Up 

Just like for "spring cleaning" ... the Fall season requires us to apply the same attention. Most of your work will be geared towards exterior projects like cleaning out gutters, updating landscaping, and raking yards. Outdoor features like patio furniture, kitchens, and pools should be cleaned. These steps will vary depending on your particular market, however a little sweet equity can go a long way to obtaining a competitive advantage over your competition.

2. Understand the Market

You have to understand that this might be the best opportunity to sell your home and garner top dollar in today's market. The old adage of waiting until the spring season to sell is not always the best advice, varying from market to market. Typically what we find is that we get much closer to the asking price in the Fall market rather than waiting until spring. There are a few contributing factors to this equation. There will be far less competition on the market in the Fall as opposed to the Spring... it really comes down to supply and demand. Less competition and steady buyer demand will help in obtaining the most money for your home. Also, you will find that most buyers looking to purchase during these times of the year will be more serious home buyers as there are so many other things going on in their lives, that if they are taking time away from other important plans to purchase a home they tend to be VERY SERIOUS. 

3. Highlight Seasonal Pluses

Maybe your beautiful colonial downtown cottage has a vintage fireplace. Set the atmosphere and what it will be like to entertain and live in a home with such unique characteristics. The more you can play off the emotions of the season the better. 

4. Have Patience

Typically you will find that the market will tend to slow down during the Fall months. Keep your patience. The buyers that are coming through will be serious and now is the best time to attract the buyer that will pay the most for the property. Patience is key this time of year!

Fall can be the best time of the year to sell your home. Just keep in mind that there are some very key factors that must be taken into account prior to getting the home on the market for sale.

If you are thinking about making a move this fall. Get your FREE Home Market Valuation now:


Brad Barfield Real Estate

Watson Realty Corp. 

(904) 501-8995

Snapchat: JaxKing1864

Instagram: bradbarfieldrealestate

Nov. 9, 2016

JUST LISTED! Palm Coast - 78 Welling Lane

78 Welling Pool

JUST LISTED - 78 Welling Lane, Palm Coast, FL 32164

Extraordinary concrete block pool home featuring three bedrooms, two baths and a large private lot. A covered entry leads to an expansive great room and formal dining. The cook’s kitchen offers a center prep island with cook top, raised breakfast bar, custom cabinetry with endless storage, full appliance package, and a sunlit breakfast area. The open and spacious kitchen, which seamlessly meshes with the casual dining space and great room, is ideal for entertaining. 

The adjacent great room features natural light and sliding glass doors that open to a heated and cooled Florida room overlooking the screened pool and private backyard. Retire for the day to the large owner’s suite with trey ceilings, double walk-in closets and an en suite owner’s bath with dual vanity, walk-in tiled shower, and garden tub. This versatile home is further enhanced by two additional bedrooms, a conveniently located guest bath, and a two car garage with ample storage. Beautifully landscaped lot includes full sod, irrigation system and lots of extra parking. New Roof in 2015. Enjoy Florida living at its best with all living on one floor. Pine Lake is an upscale golf community with no HOA fees and this home is not in a flood zone. Pine Lakes has a central location close to all the shopping and dining and about 10 minutes from both Hammock and Flagler Beach. One year American Home Shield Warranty Included.

Get Additional Information and Search All Available Properties for Sale

Brad Barfield Real Estate

Watson Realty Corp.

3505 US 1 South

St. Augustine, FL 32086

(904) 501-8995

Facebook: bradbarfieldrealtor

Instagram: bradbarfieldrealestate

Snapchat: jaxking1864


Posted in New Listings
Nov. 3, 2016

3 Essential Steps to Purchasing a New Home

Purchasing a new home can be a daunting task to home buyers, especially if it's your first time. Although, the process can be stressful the right professional and advice can make the track to homeownership an enjoyable experience. 

1. Obtain a Pre Approval from a Local Lender in the Marketplace

The first step in the home buying process should always be to speak with a local lender, familiar with the local marketplace, than can educate you on the in and outs of the loan process as well as what you can afford and what price points will be able to keep you in your desired monthly price range. An experienced local lender will get you started in the right direction to begin your home search. 

2. Request the Services of a Local REALTOR Professional in the Area 

Having the services of a professional in your area will benefit you tremendously. Just the shear knowledge that a local professional who has a grasp on the market can convey to you when purchasing a home can help in a number of ways. A local professional can help you with getting in touch with that perfect lender, setting you up on custom home searches though the MLS, inform you on areas that may be preferable considering your criteria, draw up and negotiate a contract that benefits you..the buyer, and lead you through the purchasing process from loan application to closing. Researching and choosing the correct agent in your desired marketplace can and will be one of the most important decisions you make when starting your home search. 

Search all Available Homes for Sale in St Johns County NOW!

Click Here! Start your home search now!


Lets Go! Great, you have completed your homework and now the fun begins. Get started searching for you new home immediately. Your REALTOR should be able to set you up on a home search that meets your criteria and you can start driving around neighborhoods to get a feel of which community or section of town is going to serve your needs best. In the end, its all about getting in the hands of professionals that can lead you in the right direction. 

Posted in Buying
June 27, 2016

6 Steps to Sell your Home for Top Dollar in Today’s Market

Selling a home can be an overwhelming and stressful task to some... Here are 6 steps you can take to ensure the sale of your home is fast, easy, and effortless.


1.) Declutter – I cannot begin to tell you the amount of times I have heard from home sellers… What is the number 1 things I can do to make the home show better? The ANSWER – Declutter!

There is not 1 thing a buyer hates more than to walk into a home for sale that does not show well. We need to imagine the home showing like a model home. Picture yourself walking into a new construction model home… got it? Now do it! Buyers want to immediately have the WOW feeling when walking into a home. They want to be able to picture themselves living and settling down into the home for years to come. Do yourself a favor… before you even call a professional to come out to the home… DECLUTTER! You will thank me later.


2.) Spend Your $ Wisely – Folks, the fact is that “yes” this is your home… NOW… but we are trying to appeal to the masses here. One of the most frustrating things is walking into a home where the owners have spent enormous amounts of money on upgrades that are specific to their particular style and taste… While this is just fine… if you are planning to spend the rest of your lives in a particular home, then go for it… just keep in mind that when it’s time to sell that pink wallpaper or green mosaoic tiled custom shower will not provide the most resale value. While it may be the best thing since sliced bread to you… it will hold absolutely NO VALUE to most buyers. Yes, I know there may be that one buyer that will love it… but do you want to wait and try to appeal to that 1 specific buyer… or appeal to the masses for a fast and effortless sale that will net you the most money in the long run… We all know that time on the market is death to a home sale! Final words of thought – THINK NEUTRAL!


3.) Cleaning, Fresh Paint, and Curb Appeal GO A LONG WAY! – In most cases these 3 items will net you more money at closing than putting in those fresh new black granite counters in the kitchen…. Let’s spend less… Make the home "POP" from the moment the buyer lays eyes on the home and get you moving forward to that next chapter in your life. While these 3 items may be the least expensive to complete… they will without a doubt improve your chances the most! Say it with me now… CLEAN, PAINT, and FRESHEN UP THAT LANDSCAPE…. LET’S GO!!


4.) Ease of Access – making your home as easy as possible to show will benefit you greatly. The last thing an agent with a very qualified buyer wants to see when scheduling appointments is... showings only between, or 72 hour notice to show, or “tenant occupied”… and on and on. Providing easy access for showings will allow you to obtain the most amount of showings and eyes on your property. In the end it’s a numbers game and we need to allow the most amount of prospective buyers through your home as possible to garner the best possible offer on your home.


5.) Price, Price, PRICE – We have heard the old cliché’ that price is everything… well take it to heart! PRICE IS EVERYTHING! Time on the market is death to a home sale… pricing your property properly from the start will allow you to attract the highest number of buyers in your price pool and garner you the highest dollar amount that the current market will bring. We all have to understand that the market sets the price… not the client or consumer… Price it right from the start and you are on your road to a successful sale.


6.) HIRE A PROFESSIONAL - Even the owner of hired the help of a professional to sell his residence. The National Association of Realtors reported that using a professional agent to assist you in the sale of your home helped the homeowner net $39K more on average than selling the home themselves. Seek the advice and help of a Full Time Professional agent to assist you in the sale of your most valuable asset. It's just that simple.

Posted in Selling
Jan. 21, 2016

Trying to Sell Your Home Yourself?

Selling your home yourself can be a monumental task, however that’s not to say that it is completely impossible. Here are 3 things to consider prior to taking on the role of “Real Estate Professional” yourself.

  1. You May Think you can Save the Commission: The number 1 reason someone will want to try and sell their home themselves is to SAVE THE COMMISSION… No Doubt. Really who is to blame them? With the barrier to entry in the real estate profession and the average agent selling between 4-5 homes a year… why would a homeowner want to give away 6% of their equity away when they could do the job themselves?

The thought process is accurate, however the reality is far from the truth… It’s a well know national statistic that generally less than 10% of home sellers trying to sale the home themselves are successful, and an even more staggering statistic is that over 50% of the sellers that do end up putting their home under contract themselves with a buyer never close…

This is where the VALUE of a Real Estate PROFESSIONAL comes into play.

  1. Market Exposure: Advertising and Marketing also play a large role in the sale of a home. While the average agent will spend little to no money on the marketing and advertising of a home... the experienced full time professional knows where to allocate dollars that will attract the most exposure and attention to the home and produce the most qualified buyers for your property.

Not only does the professional sales person know how to market a property, most all of them have an extensive database of past clients, current clients, centers of influence, and local connections to spread the news of your homes availability.

Marketing and Advertising are important, however where the real knowledge comes into play when hiring a professional is with the local market knowledge, and the experience to know how to properly price a property within the market to garner top dollar in the least amount of time with the least amount of hassle.

  1. Buyer Qualification: LISTEN! The fact is that it is FREE in almost every case to work with a REALTOR® in finding a home… With this being the case… What type of buyers do you think are searching for FSBO homes? THE UNQUALIFIED!

In most cases, from previous clients who had tried selling the home themselves, homeowners mentioned not only the low traffic through the home but also the amount of investors and unqualified buyers that came through the home or had shown interest. The simple fact is that if a buyer is qualified to purchase a property… Most are not going to use their precious time to search for 1 or 2 FSBO's to view and possibly purchase… they are going to request the help of a professional which has access to over 99% of the homes available for sale and can help navigate them to a successful and stress free purchase of their new home.


I hope that you found the following information helpful in determining if trying to sell your home yourself is feasible. If you would like additional information on tips and helpful hints to help you with the process please give me a call, text, or email: (904) 501-8995 / Email

Search for Available Homes and Condos in St. Augustine:

Get your Homes Current Market Valuation INSTANTLY:

 Your friend in St. Augustine Real Estate,

Brad Barfield

Oct. 12, 2015

Reasons why selling during the holidays may get you the best results

Now may be the best time for you to SELL your St. Augustine, FL Home.

A few reasons why now may be the best time are listed below:


People who are looking for a home during the holidays are more likely to be serious buyers

While there are definitely fewer buyers during the holiday season usually the buyers that are out looking are very serious. Buyers this time of the year are usually in a more “giving” spirit and you may be able to secure a higher price for your home at this time.

Less Competition = MORE MONEY!

Usually during the holidays the amount of listings on the market drops dramatically resulting in a limited supply of homes on the market. In the past years the number of buyers (demand) has stayed steady if not increased over time. With less competition and the same demand of buyers in the St. Augustine, Fl Real Estate market you as a seller can expect to make MORE MONEY on the sale of your home in the holiday season.

By selling now, you may have an opportunity to be a non-contingent buyer by spring time when there are usually far more homes on the market for LESS MONEY!

SELL HIGH and BUY LOW: Putting your home on the market now during the holidays just may give you the right opportunity to sell at the perfect time.


Brad Barfield is a local real estate agent in the St. Augustine and St. Augustine Beach real estate market. Selling over 80 homes in 2014 and on track to sell 100+ homes in 2015 Brad Barfield is your go to real estate agent when selling your St. Augustine, FL property. If you would like a free market evaluation of your St. Augustine, FL home visit our secure website for a FREE valuation Additionally, if you would like to search for available homes in the area for sale just like a professional real estate agent visit our website to start your personalized search today. As always you can reach Brad on his direct line (904) 501-8995 if you have any questions or alternatively email brad at

Oct. 7, 2015

Now Is The Best Time To Buy A St. Augustine, FL Home

The next 3 Months may be the best time for you to buy a St. Augustine Home

Buying now may be the best time to obtain a great deal on a St. Augustine, FL Home.


Right now there are 3 contributing factors that indicate now is the perfect time to buy:

1.)    Low Mortgage Rates

2.)    Declining Home Prices

3.)    Average Days On Market for existing homes


Low Mortgage Rates

Buyers still continue to lock into historically low interest rates and the Federal Reserve continues to delay the raising of rates. Rates are still lingering around 4 percent and are expected to remain this way throughout 2015.

Declining Home Prices and Longer Average Days on Market

While the spring and summer buying seasons were especially tough on buyers this year encountering rapidly rising home prices and a very competitive market in most cases, the fall and winter seasons should offer a flatting market as buyer demand drops and homes tend to last longer on the market.


The biggest problem for buyers in the coming months will the supply of inventory and being able to find the home that suits their needs best. If you are in the market for a new St. Augustine, FL home give me a call today (904) 501-8995 or visit my website to set up your custom search and start saving your properties today. In this market it is more important than ever to pair up with an experienced St. Augustine Real Estate Agent that can help you find the perfect home in such a demanding and competitive market.